Description: To truly make a difference in infosec, our industry needs to better understand the people using technology and systems: what they're worried about and scared of, and what motivates their behaviours. Combining primary research which explores how the average user feels about cyber security and how this drives their behaviour, with sociological and psychological theory, this talk addresses the most crucial, and weakest, link in infosec: the human factor. This analysis allows us to better understand why behaviours aren't improving, despite far greater media reporting, and general awareness, of online threats. The talk outlines what we can do to engage with users in a more effective and positive way to change behaviours for the better.
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